Carefully researched and thoughtfully crafted to meet the unique goals of each client, Yfactor’s marketing and communications consulting services are collaborative, transparent and flexible. Our priority is to ensure your success and we work through both the expected and unexpected challenges with you. Take advantage of our methodology and experience to ensure your project’s success.
Marketing and Communications Plans
Aligned with organizational goals and based on in-depth research including stakeholder interviews, competitive analyses, surveys and workshops, Yfactor strategies are multi-year, actionable and practical.
With detailed human resources, budget and implementation considerations, our plans are designed to drive results.
Yfactor can help you with just the planning or provide both planning and implementation services.
Municipal Communications Audit
Resident expectations for access to information have changed. Have your communications practices kept up? Yfactor’s communications audit provides an inclusive yet simplified summary of your situation. We conduct a holistic study and provide you with a practical audit and educational workshop for your team. We review:
- The vision for your municipal communications,
- Your communications objectives,
- Your current brand and positioning,
- Your communications practices and delivery,
- Your local, external and internal audiences,
- Your key messages, style and consistency.
Economic Development, Tourism and Attraction Programs
Yfactor develops practical, actionable programs including business ambassador programs, local food or culture initiatives, talent attraction programs, resident attraction programs, new Canadian attraction programs and other programs to achieve your organizational goals.
For more information and case studies, download Yfactor’s Economic Development Marketing Info Kit (PDF)