Elgin County Recognized for Savour Elgin and Year in Review with Awards from EDCO
 TORONTO,ON – The Economic Developers Council of Ontario (EDCO) has presented three awards to Elgin County in recognition of its excellent strategies for promoting tourism, specifically culinary tourism throughout the County.
Elgin was presented with awards for their 2009 Year in Review Report, the new Savour Elgin Brand for culinary tourism as well as the Savour Elgin website. They also received Honourable Mentions for the Savour Elgin Culinary Guide, the Elgin County Tourism website, and the Interactive Tool on the Tourism and Savour Elgin websites. The Savour Elgin Program was also a nominee for the prestigious Lieutenant Governor's Award, recognizing marketing excellence.
Culinary tourism is a growing industry and with many consumers choosing to vacation locally, the culinary tourism industry is in the perfect position to take advantage of this trend. With the objective being to attract highly sought-after culinary tourists, Elgin County decided to create an identity for the culinary tourism sector campaign.
The Savour Elgin brand and website are now live, with the assistance of a dedicated Steering Committee and Yfactor, and efficiently and effectively marketing Elgin County's restaurants, events, farms and wineries. There is a strict participation and membership admission structure in place, ensuring the quality and consistency of service throughout. To date, 16 businesses have become members of Savour Elgin which exceeded our expectations.
Warden Mennill noted, "Our goal was to stand out in a crowd and continue being 'Progressive by Nature' by taking a proactive approach in marketing one of our targeted sectors, culinary tourism."
For further information contact:
Kate Burns
Marketing and Communications Coordinator
519-631-1460 x 137
kburns@elgin-county.on.ca |