Elgin County
Strategy and Branding
 With a desire to focus on the energy & environment and agribusiness sectors, the County of Elgin engaged Yfactor to develop the vision for the identity of Elgin and deliver a 5 year marketing plan including implementation map and KPI’s. Yfactor was further retained to develop the new branding and motto.
The marketing strategy, logo and motto were unanimously approved by Council and went on to win awards from both EDCO (Economic Developers Council of Ontario) and EDAC(Economic Developers Association of Canada)
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Elgin County
Profiles and Collateral
 A complete set of marketing collateral was created including a business investment attraction package consisting of a folder, community profile, municipal profiles, brochures, tradeshow booth, promotional items and more. Yfactor coordinated photography and developed all content, maps, charts and graphics and coordinated printing.
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Elgin County
Website
 Working in partnership with the County of Elgin IT department, Yfactor developed the website for economic development to mesh with the systems and infrastructure required by IT.
The website content architecture and plan incorporates current economic development best practices. It is built on a content management system that non-technical County staff can use to update and manage the site. Flash animations and social bookmarking tools make this site stand out. Extensive charts, graphs, statistics and complete site selection content makes this site a practical tool for investment attraction.
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Elgin County
Virtual Tradeshow
 To promote its largest businesses, Elgin County engaged Yfactor to set up a permanent virtual tradeshow. This 3Dinternet based environment is open to all visitors and provides a new means to access businesses, view their slideshows, read about them, download their information, set up appointments or visit their websites.
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City of Brenham
Website
 Brenham needed to update the look of their website, significantly increase traffic to the “Prospector” section of their website and improve site organization and navigation. Yfactor provided a website content architecture plan based on current research of site selection trends, a new interface design and a navigational structure the linked “Prospector” from all pages on the site. The result is a dynamic, modern and effective website. In addition, the website runs on Yfactor’s iCMS content management system making it quick and easy for one or more content authors to update.
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City of Airdrie
Strategy and Profile
 One of Alberta’s youngest and fastest growing Cities, the City of Airdrie retained Yfactor to analyse existing marketing materials and to develop an innovative and forward-thinking 3 year marketing strategy and implementation plan. Yfactor was also retained to develop the motto for economic development and the Community Profile which establishes the new brand for the bold vision of this municipality. The unusual colour scheme and dynamic usage of powerful graphics makes this a Community Profile that is sure to stand out.
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Town of Orangeville
Marketing Plan and Investment Attraction Profile
Yfactor was engaged to develop a 5 year marketing strategy heavily focused on sector specific investment attraction tactics and coupled with a detailed, hands-on implementation plan. A series of marketing tools were also designed and produced including an investment attraction profile, templates and advertisements.
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South Simcoe Economic Alliance
Marketing Plan and Implementation
 In partnership with the current committees and various municipal representatives, Yfactor developed the name, the branding, a 5 year marketing strategy and assisted in the implementation of the plan for this Regional Economic Development Alliance (REDA).
Sub-Projects included media planning, Web site planning and implementation, original photography, writing and dissemination of
e-newsletters, writing and design of brochures and profiles, advertisements, an annual report and more.
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South Simcoe Economic Alliance
Website Plan and Implementation
 Yfactor has been managing the Web site for the South Simcoe Economic Alliance for over seven years. Through a combination of marketing initiatives, Web site management and site traffic generation tactics, traffic has been increased from zero to over 20,000 visitors annually and has achieved Google number one rank on a variety of search terms.
Even though this is a relatively low budget website, it continues to garner the praise of site locators, businesses and a wide range of stakeholders. It was selected as one of Canada’s Top 10 economic development sites by “Site Selector” magazine and won a prestigious award with EDCO (Economic Development Council of Ontario).
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Township of Springwater
Visual Identity
 To prepare Springwater Township for improved resident communications and investment attraction, a fresh, innovative municipal brand and visual identity was needed. Yfactor created a new identity based on historical research, council, staff and stakeholder input. A visual identity manual and a report that addressed considerations for the implementation of the visual identity were included along with key performance indicators that can be used to measure the effectiveness of the brand over time.
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County of Prince Edward
Web 2.0 Website Marketing Plan
 Yfactor worked with Prince Edward County to develop a Web site strategy narrowly targeted at a dozen carefully selected sub-sectors of the “Creative Industries”. The strategy is heavily focused on using Web 2.0 technologies and sites, including Face Book groups, You Tube networks, Wikipedia, social bookmarking, search engine optimization and email marketing strategies.
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Golden Horseshoe Biosciences Network
Website Plan and Implementation
 The Golden Horseshoe Biosciences Network (GHBN) is a regional network of research organizations, companies, universities and economic developers involved in biosciences, biotechnology and related fields.
Yfactor designed and developed the GHBN Web site, which included a content management system, search function and animation. Yfactor also designed and produced related marketing materials.
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Town of Bradford West Gwillimbury
Marketing Strategy, Branding, Website Plan
Yfactor provided strategic consulting and advisory services to the Town of Bradford West Gwillimbury. Deliverables included a 5 year marketing and implementation plan, a logo, slogan, branding, a Web site and signage concepts.
Currently in year 3 of the marketing plan implementation, Yfactor continues to work with the Town to create folders, brochures, a map profile and website improvements.
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Town of Bradford West Gwillimbury
Website
 Bradford West Gwillimbury needed to extensively build out the content of its economic development website. Yfactor provided a website content architecture plan based on current research of site selection trends, a new interface design and a navigational structure introduces extensive cross-linking throughout the website. The result is a dynamic, modern and effective website designed to meet site selector expectations. The website runs on Yfactor’s iCMS content management system making it quick and easy for one or more content authors to update.
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Town of St. Marys
Community Plan Promotion
 A community strategic plan is most successful when its progress can be communicated back to residents, participants and stakeholders. To achieve this, St. Marys engaged Yfactor to develop a graphic to represent the plan process. A complementary webpage, survey and masthead were created to be used as communications vehicles.
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Greater Toronto Marketing Alliance
Marketing Materials
 Yfactor completed a range of projects for this Regional Economic Development Alliance (REDA), including an Annual Report, 4 sector brochures and a business directory for the biotechnology sector.
The business directory CD ROM included an introductory video, a searchable directory database, information and statistics about the sector and links to further resources. Yfactor handled all aspects of the project, including research, writing, design, print and delivery.
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City of Hamilton
Series of Sector Profiles
 Yfactor worked with the City of Hamilton to develop a series of sector-specific business attraction brochures. Economic content, such as statistics, business information and photographs of local business drove the information design of the brochures. Yfactor developed the branding, handled the brochure content layout, printing and delivery.
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City of Toronto - Bio Source Directory
Database, CD Rom and Website
 Yfactor worked with Toronto Economic Development and the Greater Toronto Marketing Alliance to create a comprehensive, searchable database of companies in the biosciences sector. The directory can be searched by keyword, as a whole or by sub-category, including medical,
pharmaceutical or medical research. The directory is updated regularly and the updated data is made available both on CD Rom and on the Web Site.
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Town of New Tecumseth
Website Design
 Yfactor was commissioned to develop a redesign of the Town of New Tecumseth Web site, taking into consideration a range of branding and design goals as well as a number of technology restrictions including W3C compliancy.
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City of Brampton
Business Directory CD Rom
 Yfactor worked with the City of Brampton to develop a searchable directory of businesses located in the City of Brampton.
The directory is made available for purchase on CD Rom. Directory data can be searched by a range of criteria including business size, NAICS codes, postal codes and more. Data can then be exported in a number of different formats for use on mailing labels or other applications.
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City of Brampton
Sesquicentennial Keepsake CD Rom & Booklet
Yfactor worked with the Sesquicentennial Committee to develop a concept that would capture the history of Brampton in a friendly, inviting, interactive way. Working within budget limitations while meeting a range of stakeholder requirements, Yfactor developed a searchable historic database and kids fun stuff pages, all delivered as a CD-Rom inside a booklet. The result was extremely well received by all and requests for the package were received from all across Canada.
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Town of South Bruce Peninsula
Community Profile
 Yfactor provided planning, design and layout for the Town of South Bruce Peninsula Community Profile. The result is an information rich, attractive and comprehensive document for site location professionals or firms interested in exploring the possibility of locating in the area.
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Canadian Intellectual Property Office
Interactive Tutorial
 Yfactor wrote and developed a Web based tutorial to assist small business leaders in learning how to effectively search the Canadian Trademark database. The tutorial was developed in both HTML and Flash and provides a simple, step-by-step guide to using complex search tools for searching this massive database using both text-based searches and image-based searches.
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