Economic Development and Tourism websites are our specialty!

There are 4 factors that impact the success of an economic development website:

1. First Impression

In the competitive world of attraction the attention of site selection professionals, your website has to look great and credible in less than one second. It has to be visually appealing and distinctive while representing your community. It has to be easy to use, search and browse.

2. Content

Content completeness and pertinence of content included in your website will determine if the visitor stays or goes. Key sector information, photos, maps, videos and success stories are the basis, but the real value of the website lies in how well you manage to keep the content up to date, how frequently it is updated and how easy it is for your staff to post news as it happens.

3. Interactive Features

Mapping, animations, videos, polls, survey, virtual trade shows, these are the tools that engage a visitor to stay and explore. Make sure you also have the administrative means to track visitor stats and adjust tools based on usage.

4. Traffic

The web provides access to a broader audience with better opportunity to target, than has ever been possible, but there is work involved in continually increasing targeted traffic. SEO, linking, email campaigns and web 2.0 strategies can all be employed to increase traffic.

All 4 factors can be achieved through a combination of Yfactor’s services and the iCMS platform.